«  View All Posts

Why Dark Web Monitoring Matters — Even If You Think You’re Safe

September 19th, 2025 | 3 min. read

By Jesse Harwell

 

A question we hear all the time from business leaders is: 

“Do I really need to worry about the Dark Web?” 

Many believe their companies are too small or too secure to be targeted, but cybercriminals don’t see it that way. Stolen usernames and passwords are bought and sold on underground forums every day, and small and mid-sized businesses (SMBs) are often easier targets than large enterprises. 

At Intelligent Technical Solutions (ITS), we provide managed IT and cybersecurity services that help organizations stay compliant, protect sensitive data, and keep operations running smoothly.  

One of the tools we recommend is Dark Web monitoring and this post explains why it matters, how it works, and what it can save you from. 

What Is the Dark Web? 

The Dark Web is a part of the internet hidden from standard search engines. It’s where criminals trade stolen information, including login credentials, credit cards, and intellectual property. 

Data ends up there for many reasons: 

  • Employees reuse the same password across systems. 
  • Vendors experience breaches that expose partner accounts. 
  • Former employees keep access to systems they no longer need. 

You may never know your data is exposed, until an attacker uses it. 

Case Study: How One Dealership Avoided a Major Breach 

A multi-location auto dealership working with ITS thought their defenses were solid. During a routine Dark Web scan, we discovered active admin credentials for their CRM system for sale online. 

We stepped in fast: 

  • Proactively disabled the compromised accounts 
  • Reset passwords across the platform 
  • Rolled out mandatory multi-factor authentication 

Because we caught the threat early, they avoided: 

  • A potential FTC Safeguards violation 
  • A costly insurance battle 
  • Damage to their reputation with customers 

What Happens If You Ignore the Dark Web? 

Exposed credentials create openings for serious attacks: 

  • Account takeovers that spread silently through networks 
  • Theft of client data, trade secrets, or financial records 
  • Ransomware incidents that freeze operations 
  • Regulatory fines under FTC Safeguards, HIPAA, or PCI DSS 

The average cost of a data breach in 2024 hit $4.45 million according to IMB. For SMBs, that’s often enough to close their doors. 

How does Dark Web Monitoring protect you? 

Dark Web monitoring is like hiring someone to patrol the most dangerous corners of the internet for your company’s information. 

With ITS Secure, our team: 

  • Continuously scans Dark Web marketplaces for exposed credentials 
  • Alerts you the moment we detect stolen data 
  • Guides you through containment and remediation steps before attackers strike 

This early-warning system keeps your organization a step ahead. 

Where Dark Web Monitoring Fits in Your Cybersecurity Stack 

Many executives assume antivirus or firewalls will prevent credential leaks — but they won’t. 

Threat 

Antivirus 

Firewall 

MDR/EDR 

Dark Web Monitoring 

Stolen credentials 

 

 

 

 

Malicious logins 

 

 

 

 

Ransomware 

 

 

 

 

Pre-attack alerts 

 

 

 

 

Compliance evidence 

 

 

 

 

Dark Web monitoring fills the gaps left by traditional defenses. 

The ROI of Dark Web Monitoring 

For SMBs, monitoring isn’t a luxury — it’s a cost-avoidance strategy: 

  • Cost of monitoring: A fraction of your monthly IT spend 
  • Cost of a breach: Millions in lost revenue, recovery, and fines 
  • Insurance impact: Many carriers require Dark Web monitoring and may offer lower premiums 

Investing now is far less expensive than repairing the damage later. 

  • 61% of SMBs had at least one credential exposed on the Dark Web in 2024 
  • More than 80% of breaches involve stolen or reused passwords 
  • Listings for Microsoft 365 credentials are up 300% year-over-year 

 

Could Dark Web Monitoring Save Your Business? 

Cybercriminals don’t stop working when you clock out. The question isn’t if your credentials are on the Dark Web. It’s when. 

With ITS Secure, you get: 

  • Early alerts before hackers exploit your data 
  • Reduced compliance and insurance risks 
  • Confidence that client and employee information is protected 

Schedule a consultation with ITS to find out what’s exposed before it costs you everything. 

MORE RESOURCES:  

Frequently Asked Questions about Dark Web Monitoring 

1. “My business is too small to be a target — why would anyone care about my data?” 

Hackers don’t care how big you are; they care how easy you are. Small and mid-sized businesses are targeted more often because they usually have weaker protections. 

2. “We already have antivirus and a firewall. Isn’t that enough?” 

No. Antivirus and firewalls protect against known threats, but they can’t detect if valid credentials are used by attackers. If a hacker logs in like an employee, your tools stay silent. 

3. “Can’t we just reset passwords if something happens?” 

By the time you find out, it’s often too late. Stolen credentials are sold instantly, and attackers can act before anyone notices. Dark Web monitoring gives you an early warning system. 

4. “How likely is it that my data is already on the Dark Web?” 

Very likely. Studies show over 60% of SMBs have at least one compromised credential for sale right now. Most don’t know it until they’ve already been breached.