Dental ClaimSupport's Journey
There’s been a long-running joke around the Dental ClaimSupport office: Each month, somehow, they manage to have an even better month than the one before it.
Every month sets a new record, a new benchmark they don’t think they’re ever going to be able to top. Then, one month later, they do it again. With each fresh page of the calendar they think, We can’t possibly top what we did last month.
After all, it was our best month since we started the business. And sure enough, the streak keeps going. Month after month. Somehow, the team manages to set the bar just a little bit higher. What’s helped them reach these heights? If you were to ask any of the three co-founders, they’d say the same thing without any hesitation: They Ask, You Answer.
A business that helps dentists prioritize care
Ryan DeLettre, Davy Clay, and Josh Smith founded Dental ClaimSupport to solve an all too common problem: Dental offices spend too much time on insurance and paperwork, pulling resources away from patient care.
The three friends developed a platform that could take the headaches out of dental office management, saving hundreds of hours of busywork each month.
They knew they had a great product and a winning business plan. They just needed to figure out how they could scale.
Pulling the plug on bad marketing
For a long time, Dental ClaimSupport was like a lot of businesses out there. Each month, they’d pay handsomely for Facebook ads and Google Search ads to try to attract the attention of their ideal customers.
“We put a lot of money each month into Facebook and Google ads,” remembers Davy, the CMO. The results were minimal, and the leads they did get only trickled in for as long as the team kept paying. If they didn’t pay, the ad would disappear, taking the results with it.
They knew this approach wasn’t delivering the success they were looking for, but they weren’t sure what else to do.
The power of accountability
At first, the team tried to implement They Ask, You Answer on their own, but success was slow to come.
“We put a lot of money each month into Facebook and Google ads,” remembers Davy, the CMO. The results were minimal, and the leads they did get only trickled in for as long as the team kept paying. If they didn’t pay, the ad would disappear, taking the results with it.
They knew this approach wasn’t delivering the success they were looking for, but they weren’t sure what else to do.
